Understanding the LinkedIn Algorithm & Getting the Most From Your Online Presence

February
26
2026 (Thursday)
Time 10:00 AM PST | 01:00 PM EST
Duration: 60 Minutes
87 Days Left To REGISTER
Id: 210493
Instructor
Kathryn E strachan 
Live
Recorded
Live + Recorded

Overview

This session will demystify the LinkedIn algorithm and teach you how to create high-impact content that reaches the right audience. You'll learn practical strategies for engagement, content creation, and profile optimization to ensure your LinkedIn presence works for you whether you're growing your business, seeking career opportunities, or building thought leadership.

Why you should Attend

  • "My posts don't get seen."
  • "I don't know what to post." 
  • "I'm not sure how LinkedIn can actually help me." 

If any of these sound familiar, this session is for you. LinkedIn is more than just a job board it's a powerful personal branding and business tool. Understanding its algorithm can transform your online presence, expand your reach, and open doors to new opportunities.

Areas Covered in the Session

  • How the LinkedIn algorithm works - what boosts (or kills) visibility
  • Creating high-performing content - what to post, when to post, and how to engage 
  • The role of engagement - how likes, comments, and shares impact reach 
  • Optimizing your LinkedIn profile - standing out in searches and attracting connections 
  • The power of LinkedIn's Creator Mode & newsletters 
  • Using LinkedIn for networking - building relationships and growing influence 
  • Common LinkedIn mistakes and how to avoid them

Who Will Benefit

  • Entrepreneurs & Business Owners 
  • Marketing & Sales Professionals 
  • Executives & Senior Leaders 
  • Thought Leaders & Industry Experts 
  • HR & Talent Professionals 
  • Career Changers & Job Seekers

Speaker Profile

Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe
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Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)