The Psychology of Color in Branding

December
11
2025 (Thursday)
Time 08:00 AM PST | 11:00 AM EST
Duration: 60 Minutes
10 Days Left To REGISTER
Id: 210424
Instructor
Howard A. Lim  
Live
Recorded
Live + Recorded

Overview

A scientific and strategic examination of how color shapes perception, behavior, emotional response, and brand recognition.

Areas Covered in the Session

  • Cognitive and emotional impact of color
  • Cultural vs universal color interpretation
  • Consumer response psychology
  • Designing strategic brand color systems
  • Color case studies in global brand success

Who Will Benefit

  • All

Speaker Profile

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
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