Overview
Storytelling is a critical communication skill for leaders and professionals who need to influence, inspire, and drive action. The BOMBER technique is a structured storytelling framework that enables individuals to craft clear, compelling, and impactful narratives-especially in business and leadership contexts.
Unlike unstructured anecdotes or data-heavy presentations, the BOMBER technique provides a step-by-step approach to storytelling that ensures messages are purposeful, emotionally engaging, logically sequenced, and memorable. It helps speakers transform complex ideas, strategies, and experiences into stories that connect with their audience and lead to meaningful outcomes.
Why you should Attend
In today’s business environment, success depends not just on what you know, but on how effectively you communicate it. Leaders, professionals, and entrepreneurs are constantly required to influence, inspire, align, and persuade-yet many messages fail to create impact because they lack structure, emotional connection, or clarity.
This webinar will help you:
- Turn messages into memorable stories: Learn how the BOMBER technique helps structure your communication so your message is clear, engaging, and easy to remember
- Communicate with clarity and confidence: Understand how to simplify complex ideas, data, and strategies into compelling narratives that resonate with diverse audiences
- Increase influence and persuasion: Discover how storytelling using BOMBER strengthens credibility, builds emotional connection, and drives action-whether you are presenting, pitching, or leading change
- Engage audiences in high-stakes conversations: Apply the BOMBER framework to leadership communication, presentations, stakeholder conversations, sales pitches, and change initiatives
- Develop a repeatable storytelling skill: Move beyond intuition to a practical, structured technique you can consistently use across professional and personal contexts
- Strengthen your leadership presence: Effective storytellers are trusted and followed. This webinar helps you enhance your executive presence and communication impact
Areas Covered in the Session
This topic focuses on how the BOMBER technique can be applied across a wide range of professional situations, including leadership communication, presentations, change initiatives, stakeholder engagement, coaching conversations, and sales pitches.
Participants will explore how storytelling using BOMBER:
- Creates clarity and focus in communication
- Builds emotional connection and credibility
- Enhances audience engagement and retention
- Strengthens persuasion and influence
- Makes messages actionable and memorable
The session emphasizes practical application, enabling participants to develop a repeatable storytelling capability they can confidently use in real-world business scenarios.
Who Will Benefit
- Leaders and Managers
- Coaches, Trainers, and Facilitators
- Sales and Business Development Professionals
- HR, L&D, and Communication Professionals
- Entrepreneurs and Consultants
Speaker Profile
Dr. Ajay Bakshi is a business transformation leader with over 30 years of experience across sales, operations, risk and compliance, sustainability, corporate governance, and human resources. He has held senior C-suite and board roles, including Executive Board Director, CHRO, Independent Board Director at Nitco Ltd., and Vice President at the National Human Rights Commission of India, and is a TEDx speaker and executive coach to C-suite leaders. Ajay has led large-scale organizational transformations at companies such as Vodafone, Sterlite Technologies, and Prudential, driving initiatives in leadership development, performance management, mergers, and talent strategy across India, the UK, Europe, and Asia. A Mechanical Engineer from MIT Manipal with an MBA, multiple doctoral qualifications, and global coaching certifications, he has over 5,000 executive coaching hours and is widely recognized for his contributions to HR, leadership, and organizational development.