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Dress codes are used to communicate to employees what the organization
considers appropriate work attire. The policy allows us to set
expectations regarding the image we want to portray.
At the same time, there has been a decided interest in dress codes from federal and state agencies and, in particular, the EEOC.
Employers realize that impressions made on clients and customers are important to the success of an organization.
Since employees typically are the first contact made with a company it is often necessary to control that image projected.
In
the past, employers used dress and appearance policies to help
employees work comfortably and safely while still projecting a
professional image to clients, customers, and future employees.
Over the years employers have also used dress and appearance policies to help create an employment brand.
Today,
and especially post-pandemic, dress and appearance policies require us
to develop strategies that align with both employer goals and culture
and, at the same time, protect us from discrimination claims and
“push-back” from our employees.
HR is on the front lines of
policy development and enforcement and we need to work with other parts
of the organization to ensure that dress codes are managed consistently
and fairly.
At what point does the employee’s right to self-expression interfere with the employer’s right to set boundaries?
Employers must find a happy medium between requiring appropriate dress among their employees and respecting their legal rights. It is critical to establish a balance between workers who favor more formal business attire and those who want the freedom to wear their lifestyle choices.
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