Mastering Brand Experiences: Designing Engaging Customer Touchpoints

August
12
2025 (Tuesday)
Time 08:00 AM PDT | 11:00 AM EDT
Duration: 90 Minutes
29 Days Left To REGISTER
Instructor
Howard A. Lim  

This interactive online course explores Aspiration Engagement Points™ (AEP)—the crucial brand touchpoints that influence customer perception and loyalty. Participants will learn how to strategically craft and manage these experiences, ensuring every interaction boosts customer engagement and enhances brand equity.

Live
Recorded
Live + Recorded
Refund Policy

Overview

This interactive online course explores Aspiration Engagement Points™ (AEP)-the crucial brand touchpoints that influence customer perception and loyalty. Participants will learn how to strategically craft and manage these experiences, ensuring every interaction boosts customer engagement and enhances brand equity.

Why you should Attend

Feeling uncertain if your brand effectively engages customers across every interaction? Attend this course to confidently learn how to craft exceptional brand experiences at every customer touchpoint, driving higher profits and deeper customer loyalty.

Areas Covered in the Session

  • Understanding the concept of Aspiration Engagement Points™ (AEP)
  • Identifying and prioritizing brand interaction points:
    • Advertising and Direct Marketing
    • Digital Platforms and Communications
    • Events, Exhibits, and Customer Interactions
    • Product Packaging and Presentation
    • Customer Service and Support
  • Developing and enhancing visual assets to increase perceived brand value
  • Essential elements of effective brand communication:
    • Strategic Copywriting
    • Brand Design Principles
    • Image and Illustration Usage
    • Optimized Layout and Graphic Design
  • Practical exercises to evaluate and refine current brand experiences
  • Capturing actionable insights and implementing strategic improvements

Who Will Benefit

  • Marketing Professionals
  • Entrepreneurs and Business Owners
  • Customer Experience Executives
  • Communication Specialists

Speaker Profile

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
Access Recorded Version
One Attendee / Group Attendees

Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)