How to Use AI & Chat-GPT for Sales & Marketing Professionals
Duration: 60 Minutes
6 Days Left To REGISTER
Id: 212279
Serena Ittoo
Overview
This session provides a practical, step-by-step guide to using AI -particularly ChatGPT - within sales and marketing functions. Participants will learn how to apply AI tools to real-world tasks, from content creation and campaign planning to sales outreach and customer engagement.
The webinar focuses on actionable techniques, including how to write effective prompts, refine outputs, and integrate AI into workflows without compromising brand quality or customer trust. Attendees will leave with a clear framework for using AI to enhance productivity, creativity, and commercial performance.
Why you should Attend
Sales and marketing teams that fail to leverage AI effectively risk falling behind competitors who are using these tools to move faster, personalise better, and convert more customers. At the same time, improper use of AI can result in poor-quality content, brand inconsistency, and reduced trust.
This session equips professionals with practical, real-world strategies to use AI tools like ChatGPT effectively - helping you increase efficiency, improve performance, and drive measurable results.
Areas Covered in the Session
- Understanding how AI supports modern sales and marketing functions
- Key use cases for ChatGPT in marketing (content creation, campaigns, messaging)
- Using AI in sales (outreach emails, scripts, lead engagement)
- Writing effective prompts to improve AI output quality
- Personalisation at scale: using AI to tailor customer communication
- Improving efficiency and reducing manual workload
- Maintaining brand voice and consistency when using AI
- Common mistakes in AI usage - and how to avoid them
- Best practices for integrating AI into daily workflows
Who Will Benefit
- Marketing Managers and Digital Marketing Professionals
- Sales Representatives and Business Development Managers
- Content Creators and Brand Teams
- Customer Experience and CRM Professionals
- Business Owners and Commercial Leaders
Speaker Profile
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Access Recorded Version
One Attendee / Group Attendees
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)