Generational Economics : Engaging the Most Diverse Workforce in History

Duration:
60 Minutes  
Instructor
Brett Powell 

There are more Millennials in the workforce than any other generational cohort.

Recorded
Refund Policy
HRCI

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Overview

There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four, very distinct, generations working side by side. The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking. This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program and beyond.

Why you should Attend

For the first time in history, four distinct generations are working side-by-side. Expecting them all to respond to programs and communication is outdated thinking.

Areas Covered in the Session

  • Identify an existing wellness strategy that you could change the messaging around to enhance engagement
  • Create at least one new wellness initiative using delivery methods that members of all generations can relate to
  • Cite the results of at least two scientific studies where the focus was on generational issues related to wellness programs

Who Will Benefit

  • Wellness Managers
  • Human Resources
  • Benefits
  • People Professionals

Speaker Profile

Brett Powell has been involved in the Wellness field for fifteen years. He is presently Vice President at the American Institute for Preventive Medicine. He is also president of the board of directors for the Michigan Wellness Council.

Brett is considered to be one of the nation’s foremost authorities on engaging the multigenerational workforce. Due to his expertise in this topic area, he is a sought after speaker at national conferences including the National Wellness Conference, WELCOA, SHRM, Art & Science of Health Promotion, and American Heart Association. He has also written extensively on the subject including an article published in the American Journal of Health Promotion.

He was instrumental in the development of a comprehensive wellness program for the largest insurance company in Peru, the first program of its kind in South America.

For his efforts and contributions to the field, Brett was voted one of the nation’s top 50 Health Promotors by the Wellness Council of America.

Brett’s career is motivated by the prospect of affecting one person’s life in a positive manner, let alone the lives of many.
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