Creating a Content Strategy for LinkedIn

April
02
2026 (Thursday)
Time 10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
122 Days Left To REGISTER
Id: 210496
Instructor
Kathryn E strachan 
Live
Recorded
Live + Recorded

Overview

This session will guide you through creating a LinkedIn content strategy that works for you. You'll learn how to identify your content pillars, create engaging posts, and develop a system to maintain consistency without feeling overwhelmed. 

Why you should Attend

  • "I don't know what to post."
  • "I post, but I don't get engagement."
  • "I don't have time to create content consistently."

If any of these resonate with you, this session is for you. Content is the currency of LinkedIn, and with the right strategy, you can consistently create posts that attract attention, start conversations, and build your credibility without spending hours every day

Areas Covered in the Session

  • The 5 pillars of a strong LinkedIn content strategy 
  • How to define your audience and content themes 
  • Content formats: Text posts, carousels, videos, and LinkedIn articles
  • How to write posts that spark engagement 
  • The role of storytelling and authenticity in content creation 
  • How often to post and what times work best 
  • Content batching & repurposing to maximize efficiency 
  • Measuring success: LinkedIn analytics and optimization tips

Who Will Benefit

  • Entrepreneurs & Founders 
  • Marketing & Sales Professionals 
  • Executives & Senior Leaders 
  • Thought Leaders & Industry Experts 
  • HR & Talent Professionals 
  • Career Changers & Job Seekers

Speaker Profile

Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe
Access Recorded Version
One Attendee / Group Attendees

Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)