Crafting Your Unique Brand Position: How to Stand Out and Thrive

September
17
2025 (Wednesday)
Time 08:00 AM PDT | 11:00 AM EDT
Duration: 90 Minutes
65 Days Left To REGISTER
Instructor
Howard A. Lim  

In this interactive online course, participants will explore essential strategies for clearly defining and articulating a brand's unique positioning in the marketplace.

Live
Recorded
Live + Recorded
Refund Policy

Overview

In this interactive online course, participants will explore essential strategies for clearly defining and articulating a brand's unique positioning in the marketplace. You will gain practical insights into conducting competitor analysis, identifying psychographic traits of target audiences, and utilizing proven differentiation techniques to effectively position your brand.

Why you should Attend

Are you unsure if your brand truly stands out from the crowd? This webinar addresses common doubts and provides strategies to effectively position your brand, enabling it to resonate strongly with your ideal customers and drive business success.

Areas Covered in the Session

  • Importance of Brand Positioning and Market Differentiation
  • Conducting Competitor Analysis: 
    • Identifying geographic market spaces (local, national, international)
    • Evaluating competitors' demographic, strengths, and weaknesses
    • Analyzing competitors' price points (low-, mid-, high-end)
  • Identifying Competitors' Target Psychographics
  • Key Differentiation Strategies:
    • Authenticity (Originality)
    • Heritage (History and Leadership)
    • Geographic Origin (Regional Differentiation)
    • Customer Preferences (Social Influence)
    • Unique Processes (Manufacturing and Service)
  • Practical exercises for immediate application of differentiation strategies
  • Documenting actionable insights for strategic brand improvement

Who Will Benefit

  • Marketing Professionals
  • Entrepreneurs and Business Owners 
  • Product Development Teams
  • Sales and Business Development Executives

Speaker Profile

Howard A. Lim is a highly respected business and branding architect who has been transforming companies from the inside out for nearly 40 years. As the founder of HOW Creative®, he has worked with start-ups to Fortune 100 companies-including Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP-to design businesses that maximize value, scale intelligently, and deliver unforgettable brand experiences.

Howard is the creator of the SIM SystemTM, a proprietary framework that helps companies unlock exponential revenues, growth, and opportunities faster than traditional business, branding, and marketing methods. His holistic, results-driven approach has added billions in revenues and dramatically increased both brand equity and company valuation for his clients.

A sought-after speaker, educator, and advisor, Howard has delivered keynote presentations and seminars to over 100,000 of CEOs, entrepreneurs, and business leaders worldwide, empowering them to build brands that lead, inspire, and dominate.
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Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)