Building Your Personal Brand

May
21
2026 (Thursday)
Time 10:00 AM PDT | 01:00 PM EDT
Duration: 60 Minutes
171 Days Left To REGISTER
Id: 210499
Instructor
Kathryn E strachan 
Live
Recorded
Live + Recorded

Overview

This session will guide you through the fundamentals of personal branding, helping you create a brand that reflects your expertise, values, and career goals. You'll learn how to position yourself effectively, craft compelling content, and build an engaged audience across LinkedIn and beyond.

Why you should Attend

  • "I don't know how to position myself online." 
  • "I struggle with confidence in sharing my expertise."
  • "I want to build a strong reputation, but I don't know where to start."

If any of these sound familiar, this session is for you. Your personal brand is your competitive advantage and when built intentionally, it can help you attract new clients, job offers, speaking engagements, and industry recognition.

Areas Covered in the Session

  • What is personal branding & why does it matter?
  • Defining your unique value proposition - identifying your niche and expertise
  • How to craft your brand narrative & tell your story 
  • Building an engaging LinkedIn presence - optimizing your profile & content strategy 
  • Leveraging content to establish credibility & thought leadership 
  • Networking & visibility strategies - making connections that count
  • Speaking, PR, and other ways to amplify your brand 
  • Common branding mistakes & how to avoid them

Who Will Benefit

  • Entrepreneurs & Business Owners 
  • Marketing & Sales Professionals 
  • Executives & Senior Leaders 
  • Thought Leaders & Industry Experts
  • Freelancers & Consultants 
  • Job Seekers & Career Changers

Speaker Profile

Kathryn E Strachan is an award-winning marketing strategist/fractional CMO, speaker, and author of Scaling Success: Building Brands that Break Barriers. With extensive experience in B2B marketing, branding, and agency leadership, she has advised top executives on strategy, customer engagement, and digital marketing transformation. She has spoken at industry-leading events such as Money20/20, London Tech Summit, The Drum, and FinTech Fringe
Access Recorded Version
One Attendee / Group Attendees

Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)