AI's Errors May Be Impossible To Eliminate - What That Means For Its Use In Sales & Marketing
Duration: 60 Minutes
40 Days Left To REGISTER
Id: 212287
Serena Ittoo
Overview
This session explores the limitations of AI in sales and marketing and what they mean for real-world business use. Participants will gain a clear understanding of why AI errors occur, how they impact marketing outputs and sales interactions, and what safeguards organisations must implement.
The webinar provides practical strategies for balancing AI-driven efficiency with human oversight - ensuring that AI enhances marketing performance and sales outcomes without compromising accuracy, trust, or compliance.
Why you should Attend
AI-generated errors in sales and marketing can lead to misinformation, brand damage, compliance risks, and lost revenue. Many organisations are scaling AI usage without fully understanding how inaccuracies can impact customer trust and campaign effectiveness.
This session equips professionals with the insight and frameworks needed to use AI confidently - maximising efficiency while safeguarding accuracy, brand reputation, and customer relationships.
Areas Covered in the Session
- Why AI errors occur: understanding "hallucinations" and limitations
- The impact of AI inaccuracies on brand trust and customer perception
- Risks in AI-generated marketing content and sales messaging
- Data quality, bias, and targeting risks in AI-driven campaigns
- Compliance considerations (advertising standards, data use, claims accuracy)
- The role of human oversight in content approval and customer communication
- Building safeguards and review processes for AI outputs
- Best practices for using AI in sales and marketing responsibly
- Future outlook: scaling AI use while maintaining trust and performance
Who Will Benefit
- Marketing Managers and Digital Marketing Professionals
- Sales Leaders and Business Development Managers
- Brand and Communications Teams
- Customer Experience and CRM Professionals
- Business Owners and Commercial Leaders
Speaker Profile
Serena is a licensed Master NLP Practitioner and transformational coach specialising in helping professionals, leaders, and teams overcome anxiety, self-doubt, and workplace stress to unlock their full potential. With a results-driven yet empathetic approach, Serena empowers individuals and organisations to foster resilience, enhance focus, and cultivate a positive, thriving workplace environment.
Renowned for her ability to connect deeply with clients, Serena guides them through practical tools and strategies to reduce stress, improve confidence, and build emotional resilience. Her methods have transformed lives, from individuals seeking clarity in their personal lives to corporate leaders looking to navigate high-pressure environments with composure and impact.
Growing up, Serena was inspired by her mother, a Counsellor and Mentor, to embrace personal development early in life. This foundation shaped her ability to overcome challenges, and gave her a unique perspective on growth and resilience. Alongside her professional credentials, Serena holds a First-Class BSc in Songwriting & Music Production, demonstrating her creative and holistic approach to problem-solving and personal development.
Serena has also applied NLP techniques to overcome personal adversities, including bereavement, and has used these same tools to help others navigate change, develop mental clarity, and achieve their goals. Her own experiences fuel her passion for guiding others in crafting sustainable habits and building confidence in both their personal and professional lives.
Access Recorded Version
One Attendee / Group Attendees
Unlimited Viewing Recorded Version for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)